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EVENT : G-STAR RAW DURBAN LAUNCH
Hello Loves!! Sorry for the delaying in posting!! Last week I attended the 6th store launch of G-Star RAW at Gatway Theatre of Shopping Centers. I had such an amazing time and managed to meet up with fellow Durban Fashion Bloggers like Sandy Nene from SA Bloggers and Kendra Hunsley from Kotton&Silk. The collection is a Men's only, comprising of denim's and dynamic looks. Its a pity there was no womens fashion to look at, so I am holding thumbs that they do bring in the Women's collection especially after exploring this Mens Only Collection. I must say I really love the setting of the shop and the layout, it is very chic and clean and visible to the customer.
The evening started off with cocktails sponsored by Belverdere and Appletiser and snacks of Sushi on the cutest woven plates, which was offered to us by gorgeous men. There was an instant photo booth where we wore one of the G-Star RAW Jackets to take a picture and then recieved the print out immediately. I thought that was a fabulous idea to capture the moment in the store. Overall the event was a huge success, there were many passerby's who came to see what the hype and music was about and also the fashion shopping addicts who just could not resist. If you would like to see more pictures from the event, visit my facebook page for the album.
I hope you enjoyed this post loves, I will post my full look from this event in the next post. Love youuu xxxx
Here's a brief about the brand and what they have to offer:
The design of the
first only men’s only store aims to give focus to the individuality of seven
iconic pair of jeans from the G-Star RAW heritage, by showing only the product,
not the stock.
This conceptual, yet
highly functional clutter-fee approach to retail will give visitors a refreshing
shopping experience.
In the past year
G-Star has marked its South African presence by hosting their globally renowned
RAW Night events both in Johannesburg and Cape Town. These events combine an
eclectic mix of live music, art and denim innovation - all capturing the
dynamic spirit of G-Star.
This dedicated local
strategy resulted in rapid growth for G-Star in South Africa, launching 25 new
mono-brand stores, department store corners, online and multi-brand retailers
within its first 6 months. - Vivid Luxury
"G-star is known
throughout the world for its innovative denim constructions, top craftsmanship
and modern styles. The new Raw for the Oceans collection is also available
exclusively from the G-Star RAW store in Gateway Mall – Shop No. F092,
Umhlanga, Durban." - Vivid Luxury
Stay Blessed!
xoxox
2 COMMENTS
Really great article you shared dear. You know I attended NY events and I had an amazing time there with all my good friends. I love the fashion event from all, and the women collection was really stunning and chic.
ReplyDelete
ReplyDeleteThanks so much for the comment. I try to put together my learning and experiece in terms of blog and feel great if this helps others.
Johannesburg and Umhlanga
Thank you for your beautiful words!!
xoxxo